Analytics

Traffic and conversion · June 21 – July 20

Sessions

248,190

+11.4% vs prior period

Conversion rate

3.4%

+0.3 pts

Avg. order value

$86.20

+1.9% vs prior period

Refund rate

1.9%

-0.4 pts

Daily revenue

Jul 7 – Jul 20 · All channels

Jul 7Jul 9Jul 11Jul 13Jul 15Jul 17Jul 20

Sessions → purchase

Visited store

248,190100%

Viewed product

104,24042%

Added to cart

67,01027%

Reached checkout

23,8209.6%

Completed purchase

8,4413.4%

Biggest drop-off: cart to checkout, where 64% of carts are abandoned.

Sessions

Organic search drove 39% of sessions, up from 34% in June.

Last 30 days

Channel	Sessions	Orders	Conversion	Avg. order	Revenue
Online store	128,400	5,210	4.1%	$86.40	$450,140