Q3 interview themes
Signal 2 ProToday, 9:14 AM
Can you pull the recurring themes from the six onboarding interviews I uploaded this morning?
I read all six transcripts. Three themes come up consistently:
- Setup friction — five of six teams stalled at the SSO step, and two needed an IT ticket to finish.
- Template confusion — new users can't tell the starter templates from their team's customized ones.
- Quick wins matter — every team that activated within a week named the CSV import as the moment it clicked.
Want this as a one-page summary for Thursday's product review?
Yes — and give me a SQL query to count how many workspaces finished SSO setup last quarter.
Summary drafted below. For the count, assuming your events land in workspace_events:
SELECT COUNT(DISTINCT workspace_id) AS sso_completed
FROM workspace_events
WHERE event_name = 'sso_setup_completed'
AND occurred_at >= '2026-04-01'
AND occurred_at < '2026-07-01';
Run it against the analytics replica rather than primary — that events table is large.
Perfect. Draft the summary in my usual tone.
Onboarding interviews — June cohort. Six teams, three recurring themes, one clear priority: the SSO step is where momentum goes to die. Five of six teams
Quiet Signal can make mistakes. Verify important information.