Margin overview · Trailing 6 months
Contribution margin
Blended profitability across all channels after landed cost, channel fees, and fulfillment. All figures in CHF, VAT included.
Period 1 Feb – 20 Jul 2026 · Synced 14:32 CET
Net revenue
CHF 485,635
+8.4% vs prior 6M
Contribution margin
31.2%
+1.8 pts vs target
Landed cost ratio
56.0%
−0.9 pts vs prior 6M
Fees & fulfillment
CHF 87,170
+2.2% vs prior 6M
SKUs below cost
3
Review due Fri 12:00
Margin trend
Net revenueCurrent month
68,420
74,205
79,910
83,460
88,205
91,435
FEBMARAPRMAYJUNJUL*
* Month to date, 20 Jul. Net revenue in CHF.
Monthly ledger
| Month | Revenue | Fees | Margin |
|---|---|---|---|
| FEB 2026 | 68,420 | 8,940 | 29.6% |
Margin by channel
5 active channels · by revenue
| Channel | Revenue | Orders | AOV | Margin | Δ pts |
|---|---|---|---|---|---|
| Online store | CHF 272,930 | 2,048 | CHF 133.27 | 34.8% | +1.9 |
Exceptions
Open SKU table- BW-1401Jute runner rugLiving−3.8%Below cost
SKUs below landed cost for two consecutive weeks. Repricing decisions due Fridays, 12:00 CET.
Exposure
Avg loss per unit sold
CHF −2.90
Impact, trailing 30 days
CHF −383
132 units sold below cost in the last 30 days across 3 SKUs. Largest driver: BW-1401 jute runner rug.