BUILT ON THE CONCRETE
First Run started in a shared studio with a borrowed screen press and one rule: make less, make it mean something. This is the story of Drop 001.
THE STORY
We were tired of buying clothes that arrived already dead — endless racks of the same restock, printed by the ten-thousand, sold forever until nobody wanted them. So we did the opposite. One collection. A hard cap. A date on the calendar.
Every First Run piece is screen-printed by hand in New Jersey, cut heavy, and numbered. When the run sells through, it's gone — no back-orders, no 'coming soon.' What you wear was there. That's the whole point.
WHAT WE STAND ON
Short runs only
300 pieces per style, then it's retired. No dead stock, no discount bin.
Printed by hand
Every graphic pulled on our own press in Newark. Small imperfections are the receipt.
Heavy & honest
Mid-weight cotton, boxed cuts, real seams. Built to outlast the hype cycle.
HOW A DROP HAPPENS
- 01
DESIGN
Sketch the graphics, choose the blanks, lock the run.
- 02
PRINT
Burn the screens, pull every piece by hand, cure, fold.
- 03
SHOOT
Lookbook photographed on the street, no studio, no retouch.
- 04
DROP
Friday 10AM. Sells through. We start the next one.
THE TWO OF US
Mara Ellison
DESIGN & PRINT
Deshawn Pryce
OPS & DROPS
DON'T MISS DROP 002
One email per drop, sent one hour before it goes live. That's the deal.
SHOP DROP 001