The index — 2019 to today
Every project is a front page.
A working index of the launches, rebrands, and campaigns we've art-directed. Some quiet, some very loud — all built to be talked about.
Fathom — a challenger bank finds its voice
We built Fathom's identity from a single idea: money should feel like a conversation, not a contract. The system paired a warm serif masthead with a plain-spoken interface, then wrapped the launch in a campaign that ran everywhere from the subway to the App Store.
- Waitlist
- 40K
- To launch
- 6 wks
- Press hits
- 22
Meridian Coffee — a roaster becomes a ritual
Meridian roasted beautifully but sold like a commodity. We rebuilt the brand around the morning ritual — numbered origins, a broadsheet-style subscription site, and packaging you'd rather keep than recycle.
- Subscribers
- 12K
- Repeat rate
- 68%
- New retail
- 40
Vireo — a climate nonprofit worth reading
Vireo's science was airtight and unread. We turned its annual report into a genuine publication — long-form data journalism, a three-minute film, and a shareable campaign that tripled donations.
- Donations
- 3.1×
- Film views
- 1.4M
- Read time
- 8 min
Also on the record
Atlas Type — foundry specimen platform
Digital / Brand — 2024Northwind — outdoor apparel campaign
Editorial / Film — 2023Halcyon — hospitality identity system
Brand — 2023