E-commerce Templates

Storefronts for selling products online, from a single hero item to a full catalog. These templates cover the paths that matter for revenue: browsable collections, rich product detail, trust signals, and a clean route to cart and checkout. Layouts are photography-forward and built to merchandise well on every screen, so browsing feels effortless and buying feels safe. Some lead with editorial storytelling for considered purchases — furniture, books, candles — others get out of the way for spec-driven buyers comparing gear by the numbers. Either way, the product is the hero and the route to purchase never makes anyone hunt for it.

What to look forFirst decide whether your buyers browse by story or by spec: editorial storefronts sell considered purchases, while spec-first grids serve comparison shoppers. Check the product detail page for variants, pricing, and trust signals, and walk the route to cart and checkout — it should never take more than a glance to find. Photography handling matters more here than anywhere else.

13 templates · Last updated 2026-07-20

01 · E-commerce

Duckling Nook

A soft pastel baby store site with a nursery-essentials shop, registry page, and new-parent guides.

View template · 3 themesRemix
02 · E-commerce

Chainline Works

A workshop-floor bike shop site with a commuter and cargo lineup, service menu, and visit page.

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03 · E-commerce

The Colophon

A print-editorial bookstore site with staff picks, genre browsing, an events calendar, and an about page.

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04 · E-commerce

Wick & Ember

A candlelit candle shop site with a scent-family shop grid, a scent guide quiz, and a small-batch story.

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05 · E-commerce

Bean Cadence

A cadence-first coffee subscription storefront with plan comparison, single-origin cards, and a delivery timeline.

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06 · E-commerce

Spec Bench

A dark-mode circuit-board electronics storefront with a spec-sheet grid and a comparison-ready product page.

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07 · E-commerce

Slow Furniture

A daylight-calm Scandinavian furniture store with room-scene splits, a dimensions ledger, and a showroom page.

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08 · E-commerce

Overclock Bay

A near-black neon-tech gaming gear store with peripheral categories, a spec-table product page, and a build gallery.

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09 · E-commerce

Forge Counter

An industrial hardware store site with a spec-sheet catalog, trade accounts, and branch locations.

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10 · E-commerce

Terra Interior

A print-interiors decor storefront with an editorial shop grid, shop-by-room spreads, and a journal.

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11 · E-commerce

First Run

A three-page brutalist streetwear store with a statement hero, compact shop grid, and about page.

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12 · E-commerce

Roastery Editorial One-Pager

A one-page coffee roastery site with an editorial hero, numbered bean list, brew steps, and subscription close.

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13 · E-commerce

Artisan Storefront

An object-first artisan storefront with a batch-ledger hero, bestseller shelf, product plinths, and FAQ ledger.

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Compare e-commerce templates

TemplateTypePagesThemesIndustries
Artisan Storefront
An object-first artisan storefront with a batch-ledger hero, bestseller shelf, product plinths, and FAQ ledger.
Website43Retail & E-commerce, Creative & Media
Bean Cadence
A cadence-first coffee subscription storefront with plan comparison, single-origin cards, and a delivery timeline.
Website43Food & Beverage, Retail & E-commerce
Chainline Works
A workshop-floor bike shop site with a commuter and cargo lineup, service menu, and visit page.
Website43Retail & E-commerce, Fitness & Wellness
Duckling Nook
A soft pastel baby store site with a nursery-essentials shop, registry page, and new-parent guides.
Website43Retail & E-commerce
First Run
A three-page brutalist streetwear store with a statement hero, compact shop grid, and about page.
Website33Retail & E-commerce, Creative & Media
Forge Counter
An industrial hardware store site with a spec-sheet catalog, trade accounts, and branch locations.
Website43Retail & E-commerce, Logistics & Operations
Overclock Bay
A near-black neon-tech gaming gear store with peripheral categories, a spec-table product page, and a build gallery.
Website43Retail & E-commerce, Technology & SaaS
Roastery Editorial One-Pager
A one-page coffee roastery site with an editorial hero, numbered bean list, brew steps, and subscription close.
Website13Food & Beverage, Retail & E-commerce
Slow Furniture
A daylight-calm Scandinavian furniture store with room-scene splits, a dimensions ledger, and a showroom page.
Website43Retail & E-commerce
Spec Bench
A dark-mode circuit-board electronics storefront with a spec-sheet grid and a comparison-ready product page.
Website43Retail & E-commerce, Technology & SaaS
Terra Interior
A print-interiors decor storefront with an editorial shop grid, shop-by-room spreads, and a journal.
Website43Retail & E-commerce, Creative & Media
The Colophon
A print-editorial bookstore site with staff picks, genre browsing, an events calendar, and an about page.
Website43Retail & E-commerce, Creative & Media
Wick & Ember
A candlelit candle shop site with a scent-family shop grid, a scent guide quiz, and a small-batch story.
Website43Retail & E-commerce, Creative & Media

E-commerce templates — common questions

How much does it cost to use an e-commerce template from Dual7?+

Previewing any e-commerce template is free, and you only commit when you remix one into a codebase of your own. Remixing produces a clean project you own outright and can host anywhere; it is currently rolling out through early access. There is no per-template fee to browse, open the live preview, or compare storefronts like Bean Cadence and Spec Bench before you pick one.

Can I change how these storefront templates look?+

Yes, every template can be restyled by any Dual7 design system, so the look changes without you rebuilding the layout. The underlying pages, components, and copy structure stay intact while the theme swaps colors, type, and visual character. That means you can start from Wick & Ember for its scent finder and catalog structure, then apply your own brand system on top.

Do these templates include product pages and a path to checkout?+

Yes, these are complete multi-page storefronts with browsable collections, product detail pages, and a clear route to cart and checkout. They are not single landing pages with a buy button pasted on. Slow Furniture, for example, pairs detailed product pages for higher-ticket pieces with showroom booking, while catalog-style stores like Forge Counter organize large spec-driven inventories for trade buyers.

Which template should I pick if my customers compare specs before buying?+

Pick a spec-first template like Spec Bench or Overclock Bay, which are built for buyers who compare specifications and prices before purchasing. Their layouts foreground technical detail and side-by-side comparison instead of leaning only on lifestyle photography. If your store sells on curation or story instead, a template like The Colophon or Artisan Storefront is the better fit.

Are any of these templates built for subscriptions or repeat purchases?+

Yes, Bean Cadence is designed for subscription selling, with clear pricing, delivery frequency, and a rotating origin lineup for coffee roasters. For a single-scroll alternative, Roastery Editorial One-Pager tells the origin story on one page while driving recurring bean subscriptions. Other templates in the category support repeat buying in their own way, such as Duckling Nook with its gift registry for baby stores.

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