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Custom software, built for your business

Custom apps for the way your business actually works.

Dual7 designs, builds and ships internal tools, custom CRMs and customer portals for teams that have outgrown off-the-shelf software. In weeks, not quarters, on code you own outright.

In production at Kanan.co: 500+ users, migrated off Salesforce in 45 days.

45 days

Salesforce replaced

Kanan.co, 500-person org

500+

Users in production

on code they own outright

100+

Integrations

CRM, ERP, billing, identity and more

100%

Code ownership

exportable at any time

What we build

Software that fits your business, not the other way around.

Off-the-shelf tools force your teams into someone else's workflow. We build the application your business actually needs: scoped with you, built fast, and handed over to you.

Internal tools

Replace spreadsheets, email threads and patchwork admin panels with purpose-built tools for operations, finance, HR and field teams.

Custom CRM

Rebuild your sales and customer workflow around how you actually sell, without per-seat licences or Salesforce-sized workarounds.

Customer and partner portals

Give customers, dealers and vendors a secure, branded portal for orders, tickets, onboarding and self-service.

How we work

From first call to production in four steps.

Discover

A working session with your team to map the workflow, the users and the systems the app has to connect to.

Included in every project

Enterprise-grade delivery, as standard.

Every app we build arrives with the same foundations, so you are not paying extra to make it production-ready.

01Discover

Discovery and design

Workflow mapping, user flows and a clickable prototype before we write production code.

02Environments

Dev, staging, production

Isolated environments from day one. Changes are promoted the way real engineering teams do it.

03Releases

Release management

Versioned, immutable releases with promotion gates and one-click rollback.

04Deploy

Deploy to your cloud

AWS, Vercel, Netlify, Cloudflare and more. Deployed into accounts you control.

05Data

Managed Postgres

Provisioned with every app, or we use yours. Migrations are an ordered ledger your CI can run.

06Access

Accounts and permissions

Sign-in, users, roles and access rules built into the product, not bolted on later.

07Connect

100+ integrations

Connect to the CRM, ERP, billing and messaging tools you already run.

08Support

Ongoing iteration

Change requests, new modules and support after launch, from the team that built it.

Your infrastructure

Deployed to the infrastructure you already trust.

We ship into your cloud accounts, so your data and your code stay under your control.

Vercel

edge / web

Netlify

web

Cloudflare

edge

AWS Amplify

compute

Railway

compute

Render

compute

Cloud Run

compute

DigitalOcean

compute

Neon

postgres

Supabase

postgres +

AWS RDS · bring your own Postgres · source push to GitHub

Integrations

100+ tools, connected to your new app.

Your app plugs into the systems you already run through a governed integration layer. Credentials are scoped and secrets never sit in code.

  • Google
  • Slack
  • Notion
  • HubSpot
  • Stripe
  • Salesforce
  • GitHub
  • Postgres
  • Typed actions
  • Scoped credentials
  • Secret isolation
  • Audit history
  • Tenant isolation
Built for

The teams who feel the limits of off-the-shelf software first.

/ OPERATIONS LEADERS

Retire the spreadsheet stack.

Turn approvals, tracking and handoffs into one system your team actually uses, built around your process.

/ SALES AND REVENUE TEAMS

A CRM shaped like your sales motion.

Stop paying per seat for features you don't use. Own a CRM that matches how you qualify, quote and close.

/ IT AND ENGINEERING LEADERS

Custom software without the hiring plan.

Get a delivery team, a governed pipeline and a codebase your engineers can take over, review and extend.

/ CUSTOMER AND PARTNER EXPERIENCE

Give outsiders a front door.

Branded portals for customers, dealers and vendors, with the access rules and audit trails your security team expects.

Customer story · Kanan.co

Off Salesforce. Onto code they own.

45 days
Full migration
500+
Users in production
0
Rebuilds
100%
Code owned and exportable
Situation

A 500-person org running its sales motion on Salesforce, paying for seats and workarounds instead of owning its workflow.

What was built

Every CRM workflow rebuilt as a purpose-built, multi-tenant application on Dual7 — migrated off Salesforce in 45 days.

Outcome

Live in production today with 500+ users, on a codebase Kanan.co owns outright and can export anytime.

At a certain scale, a generic CRM stops being a tool and becomes a tax. Owning the code changed the economics for us.
Kanan.co
Read the full case study
Book a Demo

Tell us what your business needs. We'll show you how we'd build it.

Book a demo with our team. We'll walk you through relevant work and outline how a build would go.

No obligation · You own the code · Built around your workflow

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