Content Agents
Describe your business and get structured, editable copy for every page on your site.
Tell the agent what you do, who you serve and what each page needs to achieve. It writes homepage sections, service pages, landing pages, about pages, FAQs and calls to action as organized drafts you can refine — not a wall of generic paragraphs.
Try an example
Most websites don't fail because of design — they fail because the words say nothing. The AI Website Copywriter exists for the gap between a blank page and a draft worth editing. You describe the business, the audience and the page's job, and the agent returns copy organized by section: headlines, subheads, body blocks, proof points, FAQs and calls to action, each labeled so you know where it belongs.
It's built for founders writing their first real site, marketers who need a solid draft before a stakeholder review, and agencies producing page copy across multiple clients. If you can explain the business in a few sentences, you can get a structured first draft instead of staring at a cursor.
The input is a plain-language brief: what you sell, who buys it, what makes you different, the tone you want, and which page you're writing. You can be as short or as detailed as you like — a two-line brief produces a usable draft, and a detailed one produces a sharper draft. The output is copy broken into the sections a real web page needs, with alternatives for headlines and CTAs where a single option would be a guess.
A simple text generator gives you paragraphs in a chat window, and then the real work starts: splitting it into sections, writing the headlines it forgot, adding a call to action. This agent starts from page structure, so the draft arrives already shaped like a website. It asks the questions a copywriter would — audience, differentiator, objection, next step — rather than predicting plausible filler.
Because the agent runs inside Dual7, the copy doesn't have to stay in a document. You can place the draft directly into a page project, restyle it, and iterate section by section. When the site carries real business weight, you can move it through the governed pipeline — seven staged reviews with human sign-off — before anything goes live on your domain.
Drafts arrive split into hero, benefits, proof, FAQ and CTA blocks, so you're editing a page, not carving up an essay.
Headlines and calls to action come with variants, because the first option is rarely the one you ship.
Give the agent your tone — plain, warm, technical, direct — and sample phrases you actually use, and the draft follows them.
Homepage, service pages, landing pages, about page, contact page and FAQs follow one consistent message instead of sounding like five different companies.
Each page draft ends in a call to action tied to the goal you stated — book a call, request a quote, start a trial — rather than a generic 'learn more'.
Structure and reasoning are visible — why each section exists and what every variant is for — so stakeholders react to choices instead of asking why a paragraph exists.
Move the approved copy into a Dual7 page project and publish to your domain — the draft doesn't die in a doc.
Describe your business, audience, differentiators, tone and the page you need — a few sentences is enough to start.
Read copy organized by section, with headline and CTA variants flagged for your decision.
Ask for a shorter hero, a warmer tone, or a sharper objection answer — the agent revises sections, not the whole page.
Move the copy into a Dual7 project, style it, and publish when you're happy with it.
A homepage gets positioning and routing copy; a service page gets scope, process and proof; a landing page gets one offer and one action. The agent structures each differently because they do different jobs.
Tell the agent what buyers worry about — price, trust, disruption — and the draft addresses those objections in the body and the FAQ instead of ignoring them.
Key elements come with several options at different angles — outcome-led, pain-led, proof-led — so you can test or choose without another round of prompting.
Describe the voice in words or paste a paragraph you like. The agent matches register — conversational, corporate, technical — and stays in it across pages.
Ask to rewrite just the hero or just the FAQ. Sections are discrete units, so improving one doesn't scramble the rest.
Reuse the same brief across pages and the agent keeps terminology, claims and naming consistent — the about page won't invent a different founding story.
Hero headline and subhead, value propositions, proof points, section intros and a primary call to action.
Per-service pages with scope, process, who it's for, pricing framing and a contact prompt.
Single-offer pages with one message, one audience and one conversion action, plus variants for the headline.
A company story structured around why you exist and why it matters to the customer, not a timeline of office moves.
Question-and-answer blocks drawn from real buyer objections, ready to place on any page.
Button labels and supporting lines for each stage of the page, from soft to committed.
Example output
Input: 'We do bookkeeping for Shopify sellers, fixed monthly pricing, founder-led, plain tone.' Output: a hero ('Your Shopify books, closed every month — without the spreadsheet dread'), three value sections tied to seller pain points, a pricing-framing paragraph, four FAQs covering onboarding and sales tax, and three CTA variants from 'See pricing' to 'Book a 15-minute call'.
A solo founder who knows the product cold but freezes at the keyboard gets a complete homepage draft in one session, then edits it into their own voice.
An in-house marketer drafts new copy for every key page before the design sprint starts, so layout decisions aren't made around lorem ipsum.
An account manager turns discovery notes into structured first drafts for each client page, cutting the blank-page phase out of every project.
A plumbing company describes its three service tiers and gets service pages that answer the questions customers actually ask on the phone.
A product marketer generates two landing page drafts with different angles — time saved versus errors avoided — and takes both to the team.
An independent consultant replaces a third-person bio with a narrative about client outcomes, written in the first person they actually speak in.
A store owner drafts category-page copy that explains who each collection is for, instead of leaving thin placeholder text on indexable pages.
A small nonprofit turns a jargon-heavy mission statement into homepage copy a first-time visitor can understand in ten seconds.
Accountants, lawyers and consultants turn expertise into service pages that explain scope and process in plain language.
Trades and local businesses get copy that answers the practical questions — areas served, pricing approach, how to book.
Product teams draft positioning-led pages around outcomes and use cases rather than feature lists.
Stores write collection intros, brand stories and landing pages for campaigns without hiring a copywriter per page.
Clinics and practitioners describe services clearly and reassuringly, with FAQs that address patient concerns.
Service sellers draft their own sites and client first drafts from the same structured starting point.
You provide
Write homepage copy for a mobile dog-grooming service in Bristol, friendly tone, main CTA is booking a slot
The agent
The agent structures a homepage: hero, how-it-works, service area, pricing framing, trust signals, FAQ and booking CTA.
You get
A full draft with two hero options, a three-step process section, six FAQs drawn from owner concerns, and CTAs escalating from 'Check availability' to 'Book your groom'.
You provide
Draft a services page for an IT support company — three tiers, aimed at offices with 10–50 staff
The agent
The agent writes one section per tier with scope, response-time framing and who each tier fits, plus a comparison intro.
You get
A service page draft where each tier answers 'is this for me?' in the first two lines, ending with a quote-request CTA and objection-handling FAQ.
You provide
Landing page for a free 20-minute marketing audit offer, skeptical audience, direct tone
The agent
The agent builds a single-offer page: one promise, proof requirements, what happens after the form, and friction-reducing copy.
You get
A landing draft with a pain-led headline variant and an outcome-led variant, a what-you-get list, and copy that names the catch honestly — there is a sales conversation at the end.
You provide
Rewrite our about page — we're a second-generation family bakery, current page is a timeline nobody reads
The agent
The agent reframes the story around what the history means for a customer today: consistency, craft, community.
You get
An about page draft opening with the bakery's reason to exist, weaving the family history in as evidence rather than chronology.
You provide
Write FAQ copy for our cybersecurity audit service — buyers keep asking about downtime and certifications
The agent
The agent drafts question-and-answer pairs addressing the stated objections in plain, non-alarmist language.
You get
Eight FAQs covering disruption, credentials, scope and pricing structure, each answered in two to three sentences ready to paste into a page.
| Aspect | With the agent | Manual process |
|---|---|---|
| Starting point | A structured draft organized by page section from one brief | A blank document and a style guide you may or may not have |
| Time to first draft | Minutes per page, including variants | Hours per page for an experienced writer; days of procrastination for everyone else |
| Page structure | Hero, proof, FAQ and CTA blocks are part of the output | Structure has to be planned separately or borrowed from templates |
| Headline options | Multiple angles delivered with the draft | Alternatives depend on the writer's energy on a second pass |
| Consistency across pages | One brief keeps terminology and claims aligned site-wide | Pages drift when written at different times or by different people |
| Revision workflow | Section-level rewrites on request | Each round of feedback means another writing session |
| Getting to a live page | Copy moves straight into a page project and publishes | Copy is handed off, pasted into a CMS and re-formatted |
A chatbot writes text; you decide where it goes. The agent drafts against page structure, so sections, CTAs and FAQs arrive in place.
Headlines and CTAs come with alternatives built in, instead of you asking 'give me five more' in a chat thread.
Your business brief persists across pages and revisions, so the tenth page sounds like the first without re-explaining everything.
Chat output ends in copy-paste. Here the draft can land on a real, styled page on your domain — including through the governed release pipeline when the stakes justify it.
'Operations managers at 20-person agencies' gives the agent far more to work with than a feature list. Audience first, offer second.
Banned words, competitor names and claims you can't back up belong in the brief. It's cheaper than editing them out of every draft.
A focused brief per page beats a mega-brief for the whole site. Get the homepage right, then carry that voice to the rest.
Paste customer quotes, reviews or sales-call phrases. Specific language in the input becomes specific copy in the output.
Tell the agent the single action each page should drive. Drafts sharpen considerably when the destination is known.
The agent writes clean drafts, but your ear catches what your eyes miss. If a sentence sounds like nobody would say it, rewrite it.
Numbers, credentials and guarantees in any AI draft need a human check against reality before the page goes live.
Structured drafts for real pages: headlines, section copy, proof points, FAQs and calls to action, organized so each piece has an obvious home on the page. You get an editable draft with headline and CTA variants, not a single block of prose.
That depends mostly on your brief. Describe your audience, your differentiators and your tone — or paste a paragraph of writing you like — and the draft follows it. A two-word brief produces generic copy; a real one produces something recognizably yours.
Homepages, service and product pages, landing pages, about pages, contact pages and FAQ sections. Each page type gets a structure suited to its job rather than the same template with different words.
Yes — plan on it. The agent gets you from nothing to a strong draft, but you should adjust phrasing, verify every claim, and make sure it sounds like you before publishing. Editing a draft is dramatically faster than writing from zero.
Paste an existing page or paragraph that represents your voice and ask the agent to match it. It will pick up register, sentence length and vocabulary, and you can correct the drift in revision rounds.
Tell the agent the topic and terms each page should cover and it will work them in naturally. For dedicated keyword work, pair it with a clustering or content brief agent so the copy targets a planned set of terms rather than guesses.
You do. Use it on your site, in proposals, anywhere. As with any AI-assisted text, review it for accuracy and originality before it represents your business publicly.
Yes — it's a common pattern. Turn discovery notes into structured first drafts, then apply your own copywriting judgment. Clients see a considered draft sooner, and you spend your time on the edits that need a human.
The copywriter focuses on the words: structured, page-ready text you can use anywhere. A landing page generator assembles the full page — layout, sections and copy together. They pair well: draft the message first, then build the page around it.
Dual7 is in early access, which is free with no credit card required. You can brief the agent and generate drafts now; pricing for later tiers is on the pricing page as it becomes available.
Dual7 Agents
Describe your business and get structured, editable copy for every page on your site. Start with your own input — the output is an editable project you own.
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