CRM App Starter · Industry version
Financial Advisor CRM Template
A CRM organized around households, review cadences, and a compliance-grade record — generated into code your practice owns.
Advisory work is a relationship with a household, not a sequence of closed deals. This starter shapes the CRM around that reality — households, scheduled reviews, a defensible activity record — and generates it as a codebase your practice owns outright.
- 6 core entities
- Kanban pipeline
- Code you own
- Vibe + Governed modes
01 · The problem
Why a generic CRM falls short
The unit of an advisory book is the household, and a generic CRM doesn't have one. A married couple, their trust, a 529 for each kid, and an inherited IRA are one relationship spread across several contacts and registrations — model that as separate company records and every rollup, fee calculation, and review reminder fragments with it.
The revenue model breaks the pipeline metaphor too. A funded household isn't a closed deal to archive; it's the start of a recurring obligation — annual reviews, rebalancing conversations, RMD deadlines, beneficiary checks. A book of two hundred households is a service calendar, and a CRM with no concept of review coverage lets the quiet ones drift until they leave.
And advisory is a regulated conversation. Examiners expect a record of what was recommended, when, and to whom; scattering that across email threads, notes fields, and memory turns every audit into archaeology. A schema with a compliance log built in makes the record a table you query, not a reconstruction project.
02 · Data model
The data model, adapted
Everything in the base CRM starter —
companiescontactsleadsdealspipelinesactivities— plus the entities this industry actually runs on:
| table | what it holds |
|---|---|
households | The real unit of the book — contacts, registrations, and revenue rolled up into one relationship with a lead advisor and service tier. |
review_meetings | Scheduled and completed reviews per household — cadence, agenda, outcomes — so coverage is a query, not a guess. |
compliance_logs | Timestamped records of recommendations and disclosures, linked to household and advisor — the books-and-records trail. |
03 · Screens
Modules through the industry lens
Prospect-to-client pipeline
01Stages follow the advisory motion — introduced, discovery, plan presented, paperwork, funded — and cards carry expected assets instead of a generic deal amount. Transfers in progress stay visible, because the gap between signed and funded is where prospects stall.
Household-weighted scoring
02Scoring reads the whole relationship: assets under advisement, held-away potential, referral source strength, service tier. The queue surfaces the next best conversation across the book, not just the newest inbound name.
Coverage and revenue reporting
03Dashboards answer the practice-management questions — which households are overdue for review, revenue per household by tier, asset flows in and out, referral sources ranked by funded relationships — all read live from your own tables.
04 · In practice
Workflows it models
Annual review cycle
01Each household carries a review cadence; due reviews land on the calendar with prep notes pulled from the timeline. The meeting's outcome writes back to the household and, where it includes a recommendation, into the compliance log in the same motion.
CPA referral to funded household
02A referring CPA is a tracked source, not a memory. The introduction becomes a lead, discovery meetings accrue on the timeline, and when the household funds, the source report credits the CPA — which is what keeps that referral channel warm.
Segmenting the book
03Tier households by revenue and complexity, then attach service levels — review frequency, event invitations, outreach cadence — per tier. Re-segmentation is an update query on tables you own, not a paid consulting engagement.
Financial Advisor CRM template — frequently asked questions
Does the CRM store account numbers or custodial data?
Not by default — it tracks households, relationship-level registrations, and the activity record. Because you own the schema and the deployment, you decide what sensitive data enters the system and where it lives; see the security page for how governed deployments handle that boundary.
Can it handle households with trusts and multiple registrations?
Yes — that's why households are a first-class table. Contacts, entities, and registrations link to one household record, so rollups, review scheduling, and reporting follow the relationship instead of fragmenting across contact records.
How does the compliance log work?
It's a table linked to households and advisors that timestamps recommendations and disclosures as they're logged from the activity timeline. Because the schema is yours, mapping it to your firm's books-and-records procedure is an edit to your code, not a vendor feature request.
Does this work for both RIAs and broker-dealer teams?
The starter models the shared core — households, reviews, a defensible record. Supervision structures differ between models, and that's exactly the kind of thing you change in a codebase you own: add an approval step, a supervisory review queue, or a disclosure checklist without waiting on a roadmap.
Related
Dual7 App Starters
Build your Financial Advisor CRM on your terms
A CRM organized around households, review cadences, and a compliance-grade record — generated into code your practice owns. Describe your version to start — the output is a project you own.