SEO Agents
Describe a page, get valid JSON-LD structured data and clear instructions on where to put it.
Tell the agent what kind of page you have — a local business, a product, an article, an FAQ, an event — and answer a few questions about the facts on it. It produces standards-based JSON-LD you can validate in a rich-results test and add to your page, with guidance on exactly where it belongs.
Try an example
Structured data is how you tell search engines what a page is, not just what it says. A page mentioning an address is prose; the same address in LocalBusiness markup is a fact a machine can use. The Schema Markup Generator writes that machine-readable layer for you, in the JSON-LD format search engines recommend, so you don't have to learn the schema.org vocabulary to benefit from it.
It serves site owners who know schema matters but find the specification impenetrable, SEOs implementing markup across page types, and developers who'd rather review generated JSON-LD than hand-write it. If you can describe the facts on your page — name, address, price, author, dates — you can get correct markup for them.
The input is a plain description of the page and its facts. The agent picks the appropriate schema types, fills in the properties you provided, and returns a JSON-LD block with an explanation of each type it used and where on the page the code should go. It will also tell you when a requested type doesn't fit — FAQ markup for a page with no visible FAQ section, for instance, is a mismatch that can do more harm than good.
Plenty of free generators output a schema snippet from a form. The difference here is the reasoning: the agent explains why it chose each type, flags missing properties that would strengthen the markup, and warns you about the rules — markup must reflect content visible on the page, and structured data makes you eligible for rich results without guaranteeing them. You come away understanding your own markup.
On Dual7, the JSON-LD you approve can be placed into your pages directly, where it ships as part of a codebase you own and can export. Whether you publish through Dual7 or paste the snippet into another platform, the validation step is the same: run it through a rich-results test before it goes live.
The agent maps your page to the right schema.org types and properties instead of leaving you to browse the vocabulary.
Output is a single script block in the format search engines prefer — no inline microdata woven through your templates.
Each block comes with plain instructions on where it goes in the page and whether it should be site-wide or page-specific.
If a requested type doesn't match visible page content, the agent says so — protecting you from markup that violates search guidelines.
You learn what each type and property does, so future pages take minutes and audits stop being mysterious.
Valid structured data can make pages eligible for rich results — with the honest caveat that display is always the search engine's decision.
Place approved markup into your Dual7 pages and it becomes part of an exportable codebase, not a plugin's locked settings.
Say what kind of page it is and list the facts on it: name, location, hours, price, author, dates, questions and answers.
Read the markup and the agent's notes on which types it used, which properties are missing, and any mismatches it found.
Run the block through a rich-results test to confirm it parses and is eligible for the enhancements you expect.
Place the validated JSON-LD into your Dual7 page or your CMS, following the placement guidance provided.
Describe 'a physiotherapy clinic with online booking' and the agent chooses LocalBusiness or MedicalBusiness with the right sub-properties — you never touch the schema.org hierarchy.
A single page can legitimately carry several types — an article with an author, a product with offers and reviews. The agent composes them into one coherent graph instead of conflicting snippets.
The agent lists properties you didn't supply but could — opening hours, price range, social profiles — so you decide whether the markup can be strengthened.
Markup must describe content visitors can actually see. The agent warns when a request breaks that rule, because invisible structured data risks manual actions, not rewards.
Organization markup belongs once, site-wide; article markup belongs on each post. Placement notes keep you from duplicating blocks across templates.
The JSON-LD arrives formatted and commented in plain language, so a developer — or future you — can adjust a property without reverse-engineering it.
JSON-LD with name, address, phone, hours, geo and same-as profiles for single or multi-location businesses.
Headline, author, publisher, dates and image markup for blog posts and news content.
Name, description, price, currency, availability and review properties for product pages.
Question-and-answer markup for pages with a visible FAQ section.
Site-wide identity markup: legal name, logo, contact points and social profiles.
Where each block belongs, which pages need it, and how to confirm it in a rich-results test.
Example output
Input: 'Bakery in Leeds, two shops, hours differ per location, we take custom cake orders by phone.' Output: one Organization block for the brand plus two LocalBusiness blocks with per-location addresses, hours and geo coordinates, notes recommending the organization markup live site-wide and the location blocks on their respective pages, and a reminder to validate both in a rich-results test before publishing.
A clinic owner describes the practice and gets LocalBusiness JSON-LD with hours and booking details, placed on the contact page where the facts are visible.
An editorial team generates Article schema for its post template so every piece carries author, date and publisher data consistently.
A store manager produces Product and Offer markup for key product pages, including price and availability that match what shoppers see.
An SEO generates validated, explained JSON-LD per page type and hands developers markup they can review in minutes instead of writing from the spec.
A content site adds FAQ schema to posts that already answer common questions visibly, after the agent confirms the content qualifies.
A community organization describes its upcoming workshops and receives Event markup with dates, location and ticketing links.
An engineer generates the first draft of structured data for a new page type, edits two properties, and moves on to actual engineering work.
Clinics, restaurants, trades and retailers get the identity and location markup that helps search engines understand who and where they are.
Product, offer and review markup for catalogs where eligibility for enhanced product listings matters.
Article and author markup applied consistently across high volumes of content.
Event and course markup for organizations publishing dates, venues and enrollment details.
Firms establish organization identity and service-page markup that matches their real-world credentials.
Teams implementing structured data across client page types with explanations clients can review.
You provide
Physiotherapy clinic in Glasgow, open weekdays 8–6, Saturday mornings, online booking link
The agent
The agent selects MedicalBusiness with LocalBusiness properties, structures the split hours, and includes the booking URL as a potential action.
You get
A validated JSON-LD block with address, geo, opening hours specification per day, and a note recommending it live on the contact page where these details are visible.
You provide
Article schema for our company blog — one template, many authors
The agent
The agent produces Article markup with placeholders for per-post fields and Person markup for authors.
You get
A template block covering headline, image, dates, author and publisher, plus guidance to render it per post rather than hardcoding one version site-wide.
You provide
Product page: handmade ceramic mug, £24, usually ships in 2 days, 40 reviews
The agent
The agent builds Product markup with an Offer and aggregate rating, and flags that review markup must reflect reviews shown on the page.
You get
Product JSON-LD with price, currency, availability and rating properties, plus a warning to display the reviews visibly or remove the rating markup.
You provide
FAQ schema for our pricing page — it has six answered questions at the bottom
The agent
The agent confirms the visible FAQ section qualifies and converts the provided questions and answers into FAQPage markup.
You get
An FAQPage JSON-LD block matching the on-page questions exactly, with a note to keep the markup in sync when answers change.
You provide
We want schema for our SaaS homepage — we're a project management tool
The agent
The agent recommends Organization markup site-wide and SoftwareApplication markup on the product page, and explains why homepage FAQ markup wouldn't qualify without a visible FAQ.
You get
Two blocks — Organization and SoftwareApplication — with placement notes and a short list of optional properties that would strengthen each.
| Aspect | With the agent | Manual process |
|---|---|---|
| Choosing schema types | Types selected from a plain-language page description | Hours in the schema.org docs, or copying a competitor's markup |
| Format | Single JSON-LD script block, the recommended syntax | Often microdata tangled into templates, or outdated examples |
| Handling multi-type pages | Types composed into one coherent graph | Snippets from different generators that conflict or duplicate |
| Guideline compliance | Mismatches with visible content flagged explicitly | Easy to mark up invisible content without realizing the risk |
| Placement knowledge | Per-block notes on where markup belongs and how often | Trial and error across templates and CMS settings |
| Understanding the result | Every type and property explained in plain language | Markup that works but nobody on the team can maintain |
| Validation | Output written to pass rich-results testing, with a reminder to verify | Errors discovered weeks later in search console reports |
A chatbot will produce schema if asked, but it won't check your request against guidelines, compose multi-type graphs, or tell you when a type doesn't fit your page.
The agent warns when markup wouldn't match visible content — the rule whose violation gets sites into trouble. A general chatbot rarely volunteers that.
Knowing the JSON-LD is only half the task; knowing it belongs site-wide versus per page is the other half, and it's included.
Approved markup can be placed into Dual7 pages that publish to your domain — part of a codebase you own — rather than copied out of a chat window into an unknown template.
Run every generated block through a rich-results test. It takes a minute and catches syntax issues before search engines do.
Structured data must describe content on the page. Ratings, prices, FAQs and hours that visitors can't see shouldn't be in your markup — the agent will flag these, and you should listen.
When hours, prices or answers change, the JSON-LD must change too. Stale structured data is worse than none.
Valid markup makes pages eligible for enhanced display; it never guarantees it. Treat rich results as an upside, not a promise.
Mark up the pages that drive business first — locations, products, key articles — rather than boiling the ocean.
A well-filled LocalBusiness block beats five sparse types. Completeness of real facts is what makes markup useful.
Identity markup belongs in one place across the site; page-specific types belong on their pages. Mixing this up creates conflicting signals.
It's a tool that creates structured data — machine-readable code describing what a page is — without you writing the syntax by hand. This agent produces JSON-LD, the format search engines recommend, chosen from a plain-language description of your page.
JSON-LD is a script block that sits in your page's code and describes its entities — a business, a product, an article — in a standard vocabulary. It's the format search engines recommend because it doesn't tangle markup into your HTML the way microdata does.
No one can promise that. Valid structured data makes your pages eligible for enhanced listings, but whether they display is the search engine's decision and depends on many factors. Treat markup as making your content legible to machines — the enhancements are a possible bonus, not a guarantee.
The common page types: LocalBusiness and Organization, Product and Offer, Article, FAQ, Event and related types. Describe your page and the agent selects what fits — and tells you when a requested type doesn't match your content.
JSON-LD goes in a script tag in your page's HTML, conventionally in the head. The agent includes placement guidance with every block — including which markup belongs site-wide and which belongs on individual pages. On Dual7 you can place it directly into page code you own.
Validate it. Paste the block or your live URL into a rich-results test and confirm it parses and shows the types you expect. The agent writes to pass validation, but verifying before publish is a habit worth keeping.
Markup that misrepresents your page — ratings you don't display, FAQs that aren't visible — violates search guidelines and can lead to manual actions. That's why the agent flags mismatches instead of generating whatever you ask for, and why you should only mark up visible content.
No. Prioritize pages where structured data adds real information: locations, products, articles, events, genuine FAQ sections. A page with nothing to declare doesn't need markup, and adding filler types provides no benefit.
Yes — it's formatted, readable code. Adjust properties, add ones the agent suggested, or hand it to a developer. If your pages live on Dual7, the markup becomes part of an exportable codebase you control.
Structured data is not a direct ranking factor, and any tool claiming otherwise is overselling. Its value is making your pages machine-legible and eligible for enhanced display, which can improve visibility and click-through when enhancements appear.
Yes. Generate the markup with explanations, validate it, and hand developers something reviewable in minutes. The plain-language notes also make client sign-off far easier than forwarding raw JSON.
Dual7 Agents
Describe a page, get valid JSON-LD structured data and clear instructions on where to put it. Start with your own input — the output is an editable project you own.
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