SEO Agents
A plain-English, prioritized audit of your website's search health — not a wall of crawl data.
Enter a URL and the agent examines the site the way a technical SEO would: crawling behavior, metadata, headings, structured data, internal links, mobile rendering and content coverage. Findings come back grouped by severity, each with an explanation and a suggested fix you can act on — including inside Dual7 itself.
Try an example
The SEO Audit Agent inspects a website across the areas that determine whether search engines can crawl, understand and rank it: indexation and canonicals, titles and meta descriptions, heading structure, internal linking, structured data, mobile rendering, page weight signals and thin or duplicated content. The result is a single report that orders findings by impact, so the first thing you read is the first thing worth fixing.
It is written for the people who usually get handed audit exports and left to interpret them: founders, marketing generalists, content leads, and agency account managers who need to brief a client without a two-hour walkthrough. Every finding states what the issue is, why it matters, and what a fix looks like — in language a non-specialist can act on or forward.
The input is a URL and, optionally, context: what the site sells, which pages matter most, what changed recently. That context shapes the output — an audit of a fifty-page services site reads differently from one of a five-thousand-product store, because the priorities are different.
Most audit tools stop at the PDF. This agent runs inside Dual7, so the report can become a work queue: rewrite weak titles and descriptions, generate missing schema markup, restructure a page's headings, or rebuild a page that is beyond patching. Findings and fixes live in the same project instead of in separate tools.
If the site is built or hosted on Dual7, recommended changes can be applied in Vibe mode for speed, or carried through the governed pipeline — seven gated stages with human sign-off — when the site is business-critical and every change needs a review trail before it ships.
Findings are ranked by likely impact on crawling, indexing and visibility, so a small team knows where to start instead of facing an unsorted issue list.
Every item includes a plain-language explanation, which makes the report usable by clients, managers and developers alike.
Technical, on-page, content, schema, internal linking and mobile checks run together, rather than each requiring a separate tool.
Because the audit runs inside Dual7, issues like missing metadata or absent schema can be addressed in the same workspace that found them.
Telling the agent what the site does and which pages drive revenue shapes which issues surface first.
Run it before a redesign, after a migration, or quarterly — each run gives you a comparable snapshot of search health.
The audit reads your site; it changes nothing. Nothing ships until you review and approve a fix.
Paste the site address and add any context — what the business does, which pages matter, whether anything changed recently.
It works through technical, on-page, content, schema, internal-linking and mobile checks, noting what it finds and where.
Findings arrive grouped by severity, each with an explanation and a suggested fix in plain language.
Fix issues directly in Dual7, export the report for your team, or route changes through the governed pipeline for review.
Indexation signals, canonicals, redirects, status codes, robots and sitemap presence, and page weight indicators — the layer that decides whether search engines can reach your content at all.
Titles, meta descriptions, heading hierarchy, image alt text and keyword targeting per page, flagged where missing, duplicated or working against each other.
Thin pages, overlapping pages competing for the same query, and obvious gaps between what the site sells and what it actually talks about.
Existing schema markup is checked for errors, and common opportunities — Organization, Product, FAQ, Article, LocalBusiness — are flagged where absent.
Orphaned pages, weak anchor text and important pages buried too deep are identified, since link structure is how authority moves through a site.
Viewport configuration, tap-target sizing and mobile rendering issues are surfaced, because mobile is the version search engines primarily index.
Every finding ranked by severity — critical, important, minor — with the affected pages named.
What each issue is and why it affects crawling, indexing or visibility, written for non-specialists.
A concrete suggested action per finding, from rewriting a title to adding a schema type to restructuring a page.
Per-page summaries for your most important URLs so you can track improvements between audits.
The handful of changes most likely to matter soonest, separated from the longer-term structural work.
Example output
Input: the URL of a consulting firm's website, with a note that enquiries fell after a platform migration. Output: a report flagging eleven pages missing canonical tags, six duplicate title tags, a services page with no H1, absent Organization and LocalBusiness schema, three orphaned case studies, and a mobile menu blocking content — ordered by severity, each with a fix the firm applied the same week.
A business that just moved platforms runs an audit to catch the canonical, redirect and metadata problems migrations almost always introduce.
A marketing lead whose organic visits fell gets a structured list of suspects — technical regressions, lost metadata, content changes — instead of guesswork.
An agency audits a client's current site before a redesign so existing rankings and structural debt are documented before anything changes.
A founder without an SEO budget gets a readable account of what's holding the site back and which fixes they can make themselves.
An in-house marketer re-runs the audit each quarter to catch regressions from new content, plugin updates and site changes.
An account manager generates a prioritized, plain-English report they can present directly, with fixes scoped for the retainer.
A store owner surfaces duplicate titles, thin category pages and missing product schema across a large catalog without crawling it by hand.
A team audits a staging site before launch so indexing problems don't go live with the rebrand.
Stores with large catalogs benefit most from duplicate-metadata detection, product schema checks and category-page content review.
Product and marketing sites get coverage of comparison pages, docs sections and the blog structures SaaS organic growth depends on.
Firms relying on local and referral searches get LocalBusiness schema, service-page and internal-linking findings that match how they win clients.
High-volume blogs and media sites surface thin content, cannibalization and article schema issues that accumulate over years of publishing.
Client-facing teams use the report format as an audit deliverable and a scope-of-work generator in one.
Clinics, trades and hospitality businesses get the basics — titles, mobile, local schema, contact-page structure — checked without hiring a consultant.
You provide
https://bristol-accountants.example.com — enquiries dropped after we rebuilt the site
The agent
The agent crawls the site, comparing current metadata, canonicals, redirects and internal links against what a healthy structure should look like.
You get
A report showing stripped meta descriptions, missing 301 redirects from old service-page URLs and removed LocalBusiness schema — with redirects and schema regenerated in the same project.
You provide
Audit https://our-saas-blog.com — we publish weekly but nothing ranks
The agent
The agent reviews heading structure, thin and overlapping posts, article schema and internal links from posts to product pages.
You get
Findings showing forty posts competing in six cannibalized clusters, missing Article schema and zero internal links to the product — plus a consolidation and linking plan.
You provide
https://handmade-furniture-store.com
The agent
The agent runs the full check set, weighted toward catalog issues: product schema, category content, duplicate titles across variants.
You get
A severity-ranked list led by absent Product schema and near-identical collection descriptions, with rewritten descriptions and generated markup ready for review.
You provide
Check our staging site before we launch the rebrand next week
The agent
The agent inspects indexation settings, canonicals, metadata coverage and mobile rendering on the staging URL provided.
You get
A pre-launch report catching a stray noindex on two landing pages and missing social-card metadata — fixed before DNS switched.
You provide
https://dental-clinic.example.com — we're not showing up for 'dentist near me' searches
The agent
The agent checks local signals: LocalBusiness schema, NAP consistency on the site, location-page structure and Google Business Profile landing page basics.
You get
A local-focused report flagging missing LocalBusiness markup, a contact page with no embedded map and one thin page trying to target five suburbs — each with a fix.
| Aspect | With the agent | Manual process |
|---|---|---|
| Time to first insight | A prioritized report from a URL in one session | Hours of crawling, exporting and spreadsheet work before any conclusions |
| Prioritization | Findings ranked by severity and likely impact | Depends entirely on the analyst's experience and available time |
| Explanations | Every issue explained in plain language | Raw tool output assumes you already know what each flag means |
| Acting on findings | Fixes can be applied in the same workspace | Report lives in one tool; changes happen somewhere else |
| Coverage | Technical, on-page, content, schema, links and mobile together | Usually split across several specialized tools and subscriptions |
| Cost to start | Free during early access, no credit card | Audit tooling plus analyst time, or a four-figure agency audit |
| Repeatability | Re-run on demand for a comparable snapshot | Repeated manually each time, often with inconsistent scope |
A chatbot can discuss SEO in the abstract, but it can't crawl your pages. This agent inspects the real site and reports on what it finds there.
Instead of a generic checklist of things to maybe look at, you get a named list of issues on named pages, ordered by severity.
A chat answer ends when the conversation does. Here, weak titles, missing schema and broken structure can be corrected in the project the audit belongs to.
The agent applies the same check set each time, so audits are comparable across quarters — chat output varies with how you phrase the question.
When fixes touch a business-critical site, they can go through seven gated stages with human sign-off instead of being pasted straight into production.
Migrations, redesigns and CMS switches are when canonicals, redirects and metadata quietly break. Run the audit before celebrating the launch.
Indexation and canonical problems block everything downstream. Resolve them before polishing title tags.
Work the severity order. A perfect score matters less than fixing the five issues actually suppressing visibility.
Naming your most valuable pages and recent changes produces a report weighted toward what earns revenue, not just what exists.
Treat the report as a backlog: each item gets a person and a date, or the audit becomes a document nobody opens again.
Confirm each change actually resolved the finding — and didn't introduce a new one — before closing it out.
Rewritten titles and descriptions should be reviewed before publishing; they represent your brand in search results.
Pick the ten URLs that matter most and compare their scorecards between audits rather than trying to watch everything.
It's an agent that inspects a website across technical, on-page, content, schema, internal-linking and mobile factors, then returns a prioritized report. Each finding includes a plain-language explanation and a suggested fix, so the output reads like an action plan rather than a data export.
Yes — Dual7 is free during early access, with no credit card required. You can run the audit, read the full report and start applying fixes without paying anything.
No tool can guarantee rankings, and you should be suspicious of any that claims to. The audit is designed to remove obstacles to crawling, indexing and relevance — the factors rankings are built on — but positions also depend on competition, links and content quality over time.
For sites built or hosted on Dual7, many fixes — rewriting metadata, generating schema, restructuring headings, rebuilding weak pages — can be made in the same project. For external sites, the report tells you or your developer exactly what to change.
Crawlers return raw data and expect an expert to interpret it. This agent returns a prioritized, explained report, and — because it lives in a build platform — the findings can turn into fixes without switching tools.
No. Each issue states what it is, why it matters and what to do about it in plain language. Specialists still get the specifics they need; everyone else gets enough to act or delegate.
The agent can read any public pages, and auditing competitor sites for structure and coverage is a normal research practice. But you can only apply fixes to sites you control, and copying a competitor's content is never the right move.
Quarterly is a sensible baseline for most sites. Run one additionally after any migration, redesign, CMS change, or unexplained traffic movement — those are the moments problems get introduced.
Both. It flags thin pages, overlapping content competing for the same queries, and gaps between what the site offers and what it covers — alongside the technical and on-page checks.
The report belongs to your project. You decide whether to act on it in Dual7, export it for your team, or carry changes through the governed pipeline with a review trail.
Dual7 Agents
A plain-English, prioritized audit of your website's search health — not a wall of crawl data. Start with your own input — the output is an editable project you own.
500+ users in production · Kanan.co moved off Salesforce onto Dual7 in four months · 100% code owned
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